Facebook Ads Case Study
A Haute Cookie started with Shiana White’s love for homemade chocolate chip cookies, and her appreciation for fashion. They both have always had a special place in her heart. Just like she adores quality garments, she also can’t live without quality gourmet treats! She loved the idea of combining the two.. and that’s how she came up with A Haute Cookie!
Promotions began in the midst of COVID-19. We had to strategically target audiences and push online ordering. The bakery offered delivery, not only locally but nationwide.
We had a super-large audience to reach and entice with their products. Since they had never run ads before, we had no data to rely on when making decisions for the best strategy.
Focus locally first, flooding local target audience with ads so that people become more aware of the business. Then we retargeted folks that interacted with the ads.
Niche target audiences
Engaging creative and copy