Drive-In Concert

Facebook Ads Case Study

Image by ActionVance

THE CLIENT

Drive-in Concerts is a social distancing solutions specifically designed for large outdoor concerts & festivals. The concept also creates a safe entertainment environment by limiting person-to-person contact (i.e. a gathering) to 10 people or less in all areas of the event. Post the global Covid-19 pandemic

THE CHALLENGE

This was a new concept, brand and required reassuring the audience on safety at the event, since it was being held during (and as a result of) COVID-19.

The client’s goal was to achieve 200 ticket sales through Facebook and Instagram ads.  

Team Brainstorm

OUR STRATEGY

A campaign that focused on reaching as many people within their target audience as possible. Then, we retargeted them with additional ads that pushed them toward the purchase.

  • Value-driven content

  • Engaging video

  • Retargeting

RESULTS

9X

ROAS

$5

CPA

257K

IMPRESSIONS

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