Facebook Ads Case Study
Drive-in Concerts is a social distancing solutions specifically designed for large outdoor concerts & festivals. The concept also creates a safe entertainment environment by limiting person-to-person contact (i.e. a gathering) to 10 people or less in all areas of the event. Post the global Covid-19 pandemic
This was a new concept, brand and required reassuring the audience on safety at the event, since it was being held during (and as a result of) COVID-19.
The client’s goal was to achieve 200 ticket sales through Facebook and Instagram ads.
A campaign that focused on reaching as many people within their target audience as possible. Then, we retargeted them with additional ads that pushed them toward the purchase.