Facebook Ads Case Study
Symphony Chips is a gourmet chip company. Unlike traditional potato chips they are gluten-free, all-natural and have no MSG. The chips were in very few stores and as a result, they sold primarily online.
The goal was to spread awareness of the new, gourmet potato chip. The immediate goal was to fill top of funnel with prospective buyers. Then, nurture them toward purchase via retargeted emails and Facebook ads.
Not only was Symphony Chips a new brand in a massive market, but they also had no presence in retail stores. Because of this, the owner wanted to try to market a subscription service where the chips are delivered every month to customers.
As a new product to the market, we knew we had to establish a strong brand awareness first. The strategy was brand awareness and conversion ads on Facebook and Instagram showcasing the company culture and story behind the product, with an offer for people to try a bag for free. This way, people develop a liking for the chips and have much less hesitation when it comes to purchasing a bag.
Free sample bag delivered to those that sign up
Email re-targeting sequence after person signs up
Facebook and Instagram re-targeting ads