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Plumbing Company
Facebook Ads Case Study
THE CLIENT
Keep Smiling Plumbing is a traditional plumbing company, offering a wide array of plumbing services. Their target market are residents living in a select few provinces within the Atlanta-metro area.
THE CHALLENGE
Adapting social media advertising to an industry that traditionally sees the most success with search pay per click ads was a challenge. We had to identify the best strategy for home service businesses on social media, where people are not ‘actively’ searching for their solutions.
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The company’s goal was to increase inbound leads with a long-term goal of reducing reliance on Home Advisor for leads, because their prices were becoming too expensive. The company specifically wanted to achieve $15/lead.
OUR STRATEGY
We introduced the brand to the target market by delivering value-driven content without asking for a sale. Then we introduced service offerings attractive enough to entice the locals to call or fill out a form for more information. In short, the strategy was to spread awareness, entice and remain top-of-mind.
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Value-driven content
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Facebook lead forms
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Attractive service offerings