Insulation Company

Facebook Ads Case Study

Insulation Installation

THE CLIENT

Georgia Insulation is a traditional insulation company, offering a wide array of services. Their target market are residents living in a select few provinces within the Atlanta-metro area.

THE CHALLENGE

Adapting social media advertising to an industry that traditionally sees the most success with search pay per click ads was a challenge. We had to identify the best strategy for the home service business on social media, where people are not ‘actively’ searching for their solutions.

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The company’s goal was to increase inbound leads with a long-term goal of reducing reliance on Home Advisor for leads, because their prices were becoming too expensive. The company specifically wanted to achieve a $15 cost per lead.

Team Brainstorm

OUR STRATEGY

We introduced the brand to the target market by delivering value-driven content without asking for a sale. Then we introduced service offerings attractive enough to entice the locals to call or fill out a form for more information. In short, the strategy was to spread awareness, entice and remain top-of-mind.

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  • Value-driven content

  • Facebook lead forms

  • Attractive service offerings

RESULTS

4X

ROAS

87K

IMPRESSIONS

$6

CPL

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